{"product_id":"analysis-for-marketing-planning","title":"Analysis for Marketing Planning","description":"Analysis for Marketing Planning, 7\/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product\/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors., ISBN13:9780073529844 ISBN10:0073529842 Material Type:paperback","brand":"CheapBookDepot","offers":[{"title":"Default Title","offer_id":53548403163443,"sku":"CH_09-22-25_ART_20000HSM","price":44.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/5086\/1363\/files\/51hd5vaxRvL.jpg?v=1782377726","url":"https:\/\/cheapbookdepot.com\/products\/analysis-for-marketing-planning","provider":"Cheap Book Depot","version":"1.0","type":"link"}