MissionBased Marketing: Positioning Your NotforProfit in an Increasingly Competitive World Brinckerhoff, Peter C

MissionBased Marketing: Positioning Your NotforProfit in an Increasingly Competitive World Brinckerhoff, Peter C

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From the Inside FlapCompetition is a reality for most notforprofits Those organizations that become marketdriven and develop marketing skills will thriveand do a better job of p...

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From the Inside FlapCompetition is a reality for most notforprofits Those organizations that become marketdriven and develop marketing skills will thriveand do a better job of providing missionPeter Brinckerhoff has worked with notforprofits that are strong missionbased marketing organizations He has seen what works and the leadership skills needed for success in a world where marketing mattersPeter has also worked with organizations that are str ISBN10: 0471237183 ISBN13: 9780471237181 Material Type: hardcover
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  • ISBN10:0471237183
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