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Channel Champions: How leading companies build new strategies to serve customers [Hardcover] Wheeler, Steven and Hirsh, Evan

Channel Champions: How leading companies build new strategies to serve customers [Hardcover] Wheeler, Steven and Hirsh, Evan

$14.99

If product is no longer king, what is? Companies like Dell Computers, Lexus, WalMart and Amazoncom have found phenomenal success by coming up with the answerchannels The channel...

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If product is no longer king, what is? Companies like Dell Computers, Lexus, WalMart and Amazoncom have found phenomenal success by coming up with the answerchannels The channels by which goods are marketed and distributed have become the new drivers of economic success From these channels flow customer satisfaction, market share, revenue gains and profitability Its not so much what you sell today, but how you sell it And there is no going backIn ISBN10: 0787950343 ISBN13: 9780787950347 Material Type: hardcover
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