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Customer Equity: Building and Managing Relationships As Valuable Assets [Hardcover] Robert C Blattberg; Gary Getz and Jacquelyn S Thomas

Customer Equity: Building and Managing Relationships As Valuable Assets [Hardcover] Robert C Blattberg; Gary Getz and Jacquelyn S Thomas

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Customer Equity provides a unifying framework for measuring customer value the potential profitability of each customer to the company as a financial asset and defines and sho...

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Customer Equity provides a unifying framework for measuring customer value the potential profitability of each customer to the company as a financial asset and defines and shows how to implement customercentric strategies for longterm customer retention, relationship building and bottomline intangible valuecreation The book provides tools for managing the customer portfolio across segments and over time so that marketers can lengthen customer l ISBN10: 0875847641 ISBN13: 9780875847641 Material Type: hardcover
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  • ISBN10:0875847641
  • ISBN13: 9780875847641
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