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GameChanging Strategies: How to Create New Market Space in Established Industries by Breaking the Rules [Hardcover] Markides, Constantinos C

GameChanging Strategies: How to Create New Market Space in Established Industries by Breaking the Rules [Hardcover] Markides, Constantinos C

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GameChanging Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but als...

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GameChanging Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist This book offers advice on how established firms can implement structures and p... - ISBN10: 0470276878 ISBN13: 9780470276877 Material Type: hardcover
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  • ISBN10:0470276878
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