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The Case for B2B Branding: Pulling Away from the BusinesstoBusiness Pack Lamons, Bob

The Case for B2B Branding: Pulling Away from the BusinesstoBusiness Pack Lamons, Bob

$74.25

The Case For B2B Branding is the first book ever to focus exclusively on businesstobusiness branding A skillful blend of journalistic research and practitioner experience, this ...

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The Case For B2B Branding is the first book ever to focus exclusively on businesstobusiness branding A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easytofollow seven step process for building btob brands Youll find actionable ideas on virtually every page ISBN10: 0324398654 ISBN13: 9780324398656 Material Type: hardcover
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  • ISBN10:0324398654
  • ISBN13: 9780324398656
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