Customer Sense: How the 5 Senses Influence Buying Behavior [Hardcover] Krishna, Aradhna

Customer Sense: How the 5 Senses Influence Buying Behavior [Hardcover] Krishna, Aradhna

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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge im...

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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumers senses ISBN10: 023034173X ISBN13: 9780230341739 Material Type: hardcover
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  • ISBN10:023034173X
  • ISBN13: 9780230341739
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