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General Motors and IBM have been battered to their cores Jack Welch, the chairman of General Electric, called the frenzied competition of the 1980s a white knuckle decade and said the 1990s would be worse In this pathbreaking book that will define this new age of hypercompetition, Richard DAveni reveals how competitive moves and countermoves escalate with such ferocity today that the traditional sources of competitive advantage can no longer be s ISBN10: 0029069386 ISBN13: 9780029069387 Material Type: paperback
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- ISBN10:0029069386
- ISBN13: 9780029069387
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