Scenarios: The Art of Strategic Conversation van der Heijden, Kees
hardcover
Scenarios: The Art of Strategic Conversation van der Heijden, Kees
hardcover
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Scenarios: The Art of Strategic Conversation van der Heijden, Kees

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Artful scenario spinning is a form of convergent thinking about divergent fututes It ensures not that you are always right about the future butbetterthat you are almost never wr...

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Artful scenario spinning is a form of convergent thinking about divergent fututes It ensures not that you are always right about the future butbetterthat you are almost never wrong about the futureStewart Brand This groundbreaking book from University of Strathclyde professor Kees van der Heijden shows how to use scenariosa powerful new approach to strategic planningto pilot your company profitably through unknown territory When initially develop ISBN10: 0471966398 ISBN13: 9780471966395 Material Type: hardcover
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  • ISBN10:0471966398
  • ISBN13: 9780471966395
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