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Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content [Paperback] Mathewson Donatone Fishel, James Mathewson Frank Donatone Cynthia Fishel

Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content [Paperback] Mathewson Donatone Fishel, James Mathewson Frank Donatone Cynthia Fishel

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Use Search and Social Media to Better Engage with Your Target AudiencesHow much more effective would you be if all your Web content reached its precise target audiencesand they ...

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Use Search and Social Media to Better Engage with Your Target AudiencesHow much more effective would you be if all your Web content reached its precise target audiencesand they engaged with it? In Audience, Relevance, and Search, three pioneering IBM content and search experts help you get closer to this goal than ever beforeDrawing on more than fortyfive years of experience in Web publishing and search effectiveness, the authors introduce powerf ISBN10: 0137004206 ISBN13: 9780137004201 Material Type: paperback
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