Managing Customer Value: Creating Quality and Service That Customers Can See Gale, Bradley

Managing Customer Value: Creating Quality and Service That Customers Can See Gale, Bradley

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Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end ISBN10: ...

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Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end ISBN10: 0029110459 ISBN13: 9780029110454 Material Type: hardcover
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  • ISBN10:0029110459
  • ISBN13: 9780029110454
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