New And Improved Tedlow, Richard S

New And Improved Tedlow, Richard S

$32.35

Product DescriptionTraces the emergence of standardized brandname products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sa...

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Product DescriptionTraces the emergence of standardized brandname products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programsFrom Publishers WeeklyIt is a truism that successful firms change with the times, responding to the marketplace and to the competition This central theme is driven home with pith and historical perspective in an exhaustive, lively casebook that is especially ti... - ISBN10: 0465050239 ISBN13: 9780465050239 Material Type: hardcover
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  • ISBN10:0465050239
  • ISBN13: 9780465050239
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