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Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future

$23.66

In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies an...

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In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends, ISBN13: 9780060915278 ISBN10: 0060915277 Material Type: paperback
Product details
  • Languange: "english"
  • ISBN10:0060915277
  • ISBN13: 9780060915278
  • Publisher: "John Sculley","John A. Byrne"

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