The Guerrilla Marketing Handbook Levinson, Jay Conrad and Godin, Seth

The Guerrilla Marketing Handbook Levinson, Jay Conrad and Godin, Seth

$11.88

This book will guide marketers into the world of positioning and selling products and services The authors lead the reader step by step through the process of developing a marke...

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This book will guide marketers into the world of positioning and selling products and services The authors lead the reader step by step through the process of developing a marketing campaign They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising Anecdotes, graphics, and rules of thumb are also included ISBN10: 0395700132 ISBN13: 9780395700136 Material Type: paperback
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  • ISBN10:0395700132
  • ISBN13: 9780395700136
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