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This book applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach Integrated Communication It is designed to give business students a basic knowledge and broad overview of communication practices in the workplaceUltimately, the book should be seen as a practical guide to help students understand that communication ISBN10: 0470027673 ISBN13: 9780470027677 Material Type: paperback
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- ISBN10:0470027673
- ISBN13: 9780470027677
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