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Profiting from Intellectual Capi...
Tools and techniques from todays leading intellectual capital innovators: Xerox, Dow Chemical, HewlettPackard, Avery Dennison, Eastman Chemical, Rockwell, and SkandiaPatrick Sullivan has brought...
Crisis Tales: Five Rules for Cop...
Damaging stories and rumors can go viral in an instantnow, the nations premier political spin doctor teaches you how to cope with disasters in business, politics, and life by telling it all, tellin...
Questions Are the Answers : How ...
Presents simple field tested skills and strategies of network marketing business This book teaches you how to achieve top of the line income ISBN10: 0959365877 ISBN13: 9780959365870Material Type: ...
Business by Referral : A SureFir...
No more cold calls ISBN10: 188516727X ISBN13: 9781885167279 Material Type: paperback
Guerrilla Marketing Attack [Pape...
This book will prepare small and mediumsize businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more ISBN10: 0395502209 ISBN13: 978...
The Wisdom of Crowds [Paperback]...
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliantbetter at s...
Free Publicity: A TV Reporter Sh...
A starttofinish publicity guide written by a working journalist instead of a PR person Jeff Crilley, an Emmy Award winning reporter, shares secrets from inside a newsroom that even some PR pros don...
Customer Sense: How the 5 Senses...
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact Customer Sense ...
Marketing Management: Millennium...
This worldwide bestselling book highlights the most recent trends and developments in global marketingwith an emphasis on the importance of teamwork between marketing and all the other functions of...
The One Minute Sales Person John...
In this new edition of one of his classic books, The One Minute Sales Person, Spencer Johnson, the author of the number one New York Times bestseller Who Moved My Cheese?, shows you how to sell you...
The Sales Professional Playbook:...
Being a professional sales person is a noble profession Professional sales people help individuals and organizations make some of their most important decisions Success in sales takes talent, skill...
The Long Tail: Why the Future of...
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?The Long Tail is a powerful new force in our economy: the ...
EXTRAORDINARY POP DELUSION M [P...
1980 Harmony Books jumbo trade paperback, 7th printing Charles Mackay Why do otherwise intelligent individuals form seething masses of idiocy when they engage in collective action? Why do financial...
Service America: Doing Business ...
Stresses the importance of service management, looks at examples of service failures and successes, and explains how to measure, evaluate, and improve quality and productivity ISBN10: 0870946595 I...
Integrated Business Communicatio...
This book applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approa...
Marketing Your Sewing Business: ...
A sewing business must be marketed in a special way to earn a profit The biggest mistake sewing professionals make is failing to market their business The only way to gain success and earn a profit...
Clicking: 16 Trends to Future Fi...
Amazoncom ReviewHeralded as the Nostradamus of marketing by Fortune magazine, Faith Popcorn is the premier trend guru; her national bestseller The Popcorn Report identified the business and persona...
WideAngle Vision: Beat Your Comp...
Praise for Wide Angle VisionIn this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we are willing to stretch our thoughts and prac...
How to Get Clients [Paperback] S...
CEOs, department heads, freelance consultants, lawyersalmost everyone in businesshas to fight for clients just like manufacturers or retailers Now, in this guide, two daring young marketing maraude...
The Guerrilla Marketing Handbook...
This book will guide marketers into the world of positioning and selling products and services The authors lead the reader step by step through the process of developing a marketing campaign They o...
The Case for B2B Branding: Pulli...
The Case For B2B Branding is the first book ever to focus exclusively on businesstobusiness branding A skillful blend of journalistic research and practitioner experience, this book contains 21 new...
The Ultimate Marketing Plan: Fin...
More than 5 million businesses have profited from this unique stepbystep marketing system The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible...
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