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Marketing Management: Millennium Edition 10th Edition Kotler, Philip

$16.73

This worldwide bestselling book highlights the most recent trends and developments in global marketingwith an emphasis on the importance of teamwork between marketing and all th...

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This worldwide bestselling book highlights the most recent trends and developments in global marketingwith an emphasis on the importance of teamwork between marketing and all the other functions of the business It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, marketfocused, and customerdriven action Coverage includes a focus on marketing in the 21st Century that introduc ISBN10: 0130122173 ISBN13: 9780130122179 Material Type: hardcover
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  • ISBN10:0130122173
  • ISBN13: 9780130122179
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