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The Long Tail: Why the Future of Business is Selling Less of More [Hardcover] Anderson, Chris
hardcover
The Long Tail: Why the Future of Business is Selling Less of More [Hardcover] Anderson, Chris
hardcover
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The Long Tail: Why the Future of Business is Selling Less of More [Hardcover] Anderson, Chris

$11.22

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?The Long Tail is a powerful new force ...

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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?The Long Tail is a powerful new force in our economy: the rise of the niche As the cost of reaching consumers drops dramatically, our markets are shifting from a onesizefitsall model of mass appeal to one of unlimited variety for unique tastes From supermarket shelves to advertising agencies, the ability to of ISBN10: 1401302378 ISBN13: 9781401302375 Material Type: hardcover
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  • ISBN10:1401302378
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