Description

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors., ISBN13:9780073529844 ISBN10:0073529842 Material Type:paperback

Product Details

ISBN10: 0073529842
ISBN13: 9780073529844
Publisher: Lehmann, Donald R.,Winer, Russell S
Print Length: 320

Authors

Lehmann, Donald R.,Winer, Russell S

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Analysis for Marketing Planning

Name: Analysis for Marketing Planning
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by Lehmann, Donald R.,Winer, Russell S

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Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors. ISBN13:9780073529844 ISBN10:0073529842 Material Type:paperback