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Big Blues: The Unmaking of IBM
Big Blues: The Unmaking of IBM
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Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour. ISBN13: 9780517591970 ISBN10: 0517591979 Material Type: hardcover
Description
Description
Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.,
Product Details
Product Details
ISBN10: 0517591979
ISBN13: 9780517591970
Publisher: Carroll, Paul
Print Length: 375
Authors
Authors
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