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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
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$30.40 - NEW
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Description
Description
Product Details
Product Details
ISBN10: 0684864665
ISBN13: 9780684864662
Publisher: Rust, Roland,Zeithaml, Valarie,Lemon, Katherine
Print Length: 308
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