How do you get RICH selling insurance and annuities to women? As an insurance professional, you've heard that women, especially Boomers, want security in retirement, but are often confused by (and therefore, avoid) complex products like annuities. This disconnect between what they want and what they're buying has nothing to do with income—they've got the money— lots of it (women now head 50% of households with high net worth).* Maddox and Smye have the explanation. It has to do with the D-Gene™. In this book, the gurus of HTGR (that’s How to Get RICH) teach you the difference between men and women when they buy insurance and annuities. There's no hyperbole, no trade jargon—just pragmatic tips you can take to your office and try right now. Your competition is doing it . . . and the ones who sell the most policies are poised to be the preferred providers to women and their entire network . . . will that be you? (*U.S. Census Bureau, 2003), ISBN13: 9780972763721 ISBN10: 0972763724 Material Type: hardcover

Rebecca Maddox,Marti Smye