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How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers
How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers
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Reach new and diverse customer groups and expand your market share
The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Marke ISBN13: 9780470879009 ISBN10: 0470879009 Material Type: hardcover
Description
Description
Reach new and diverse customer groups and expand your market share
The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Marke, ISBN13: 9780470879009 ISBN10: 0470879009 Material Type: hardcover
Product Details
Product Details
ISBN10: 0470879009
ISBN13: 9780470879009
Publisher: McDonald, Kelly
Print Length: 240
Authors
Authors
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