Since their breakthrough championship season in 1923, when Yankee stadium opened, the New York Yankees have been baseball's most successful, decorated, and colorful franchise. Home to Ruth, Gehrig, DiMaggio, Berra, Mantle, Jackson, and Mattingly; and later Torre, Jeter, Rivera, and Rodriguez, the team has been a fixture in our national consciousness. Yet it's been nearly seventy years since Frank Graham wrote the last narrative history of the team. Marty Appel, the Yankees' PR director during the 1970s, now illuminates the team in all its century-plus of glory: clever, maneuvering owners; rowdy, talented players; and, of course, twenty-seven championships. Appel heard war stories from old-timers like Mantle, Berra, and Casey Stengel, and has maintained a presence in the organization ever since. A collector, writer, and raconteur, he gives life to the team's history, from the muddy, uneven field at Hilltop Park in the 1900s to the evolution of today's team as an international brand. Loaded with over a century's worth of great stories, folklore, and photos, this is a treasure trove for lovers of sports, the Yankees, New York history, and America's game., ISBN13: 9781608194926 ISBN10: 1608194922 Material Type: hardcoverSince their breakthrough championship season in 1923, when Yankee stadium opened, the New York Yankees have been baseball's most successful, decorated, and colorful franchise. Home to Ruth, Gehrig, DiMaggio, Berra, Mantle, Jackson, and Mattingly; and later Torre, Jeter, Rivera, and Rodriguez, the team has been a fixture in our national consciousness. Yet it's been nearly seventy years since Frank Graham wrote the last narrative history of the team. Marty Appel, the Yankees' PR director during the 1970s, now illuminates the team in all its century-plus of glory: clever, maneuvering owners; rowdy, talented players; and, of course, twenty-seven championships. Appel heard war stories from old-timers like Mantle, Berra, and Casey Stengel, and has maintained a presence in the organization ever since. A collector, writer, and raconteur, he gives life to the team's history, from the muddy, uneven field at Hilltop Park in the 1900s to the evolution of today's team as an international brand. Loaded with over a century's worth of great stories, folklore, and photos, this is a treasure trove for lovers of sports, the Yankees, New York history, and America's game., ISBN13: 9781608194926 ISBN10: 1608194922 Material Type: hardcover , ISBN13: 9781608194926 ISBN10: 1608194922 Material Type: hardcover

Appel, Marty