Your guide from the chaos of traditional business practices to the clarity of revenue science. In SmartRev you'll discover a transformative approach to business that has redefined success for Fortune 500 companies, midsized businesses, and start-ups alike. This isn't about cutting costs or poaching tallent; it's about aligning your company's purpose with the needs of your Ideal Buyer and the well-being of your team. Through compelling narratives and proven strategies, SmartRev offers a blueprint to define your company's core purpose beyond profit margin, answer the Five Questions that synchronize your employees, buyers, and investors, ascertain your position on the Purpose Scale to drive powerful business decisions, and foster a revenue culture that turns emplyees into engaged partners, not job hunters. SmartRev is a roadmap to revolutionizing your business from the inside out. By learning and applying the principles of Revenue Science, you'll bring harmony to your team, boost your bottom line, and create lasting value for your customers., ISBN13:9781612063034 ISBN10:1612063039 Material Type:hardcover

Rick McPartlin,Jodi Sherwood