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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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$12.75 - USED LIKE NEW
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ISBN13: 9780131888593 ISBN10: 0131888595 Material Type: hardcover
Description
Description
ISBN13: 9780131888593 ISBN10: 0131888595 Material Type: hardcover
Product Details
Product Details
ISBN10: 0131888595
ISBN13: 9780131888593
Publisher: Kevin Lane Keller
Print Length: 692
Authors
Authors
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