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The Guerrilla Marketing Handbook
The Guerrilla Marketing Handbook
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$12.75 - USED LIKE NEW
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$12.75 - USED LIKE NEW
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This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included. ISBN13: 9780395700136 ISBN10: 0395700132 Material Type: paperback
Description
Description
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included., ISBN13: 9780395700136 ISBN10: 0395700132 Material Type: paperback
Product Details
Product Details
ISBN10: 0395700132
ISBN13: 9780395700136
Publisher: [Levinson, Jay Conrad,Godin, Seth]
Print Length: 379
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