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The Other Guy Blinked: How Pepsi Won the Cola Wars
The Other Guy Blinked: How Pepsi Won the Cola Wars
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The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the b ISBN13: 9780553051773 ISBN10: 0553051776 Material Type: hardcover
Description
Description
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the b, ISBN13: 9780553051773 ISBN10: 0553051776 Material Type: hardcover
Product Details
Product Details
ISBN10: 0553051776
ISBN13: 9780553051773
Publisher: Jesse Kornbluth,Enrico, Roger
Print Length: 280
Authors
Authors
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