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Ogilvy on Advertising
Ogilvy on Advertising
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$12.75 - USED LIKE NEW
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more. ISBN13: 9780394729039 ISBN10: 039472903X Material Type: paperback
Description
Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more., ISBN13: 9780394729039 ISBN10: 039472903X Material Type: paperback
Product Details
Product Details
ISBN10: 039472903X
ISBN13: 9780394729039
Publisher: [Ogilvy, David]
Print Length: 224
Authors
Authors
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