Advertising
Under the Influence: Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
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The Verse By the Side of the Road: The Story of the Burma-Shave Signs and Jingles
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Fascinate: Your 7 Triggers to Persuasion and Captivation
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Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know
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Selling to the Affluent
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Brand Leadership: The Next Level of the Brand Revolution
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Solution Selling: Creating Buyers in Difficult Selling Markets
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The Milk Mustache Book: A Behind-The-Scenes Look at America's Favorite Advertising Campaign
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The Age of Manipulation: The Con in Confidence, The Sin in Sincere
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
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Principles of Marketing
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
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Effective Frequency : The Relationship Between Frequency and Advertising Effectiveness
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