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Under the Influence: Tracing the...
From the trickedout rides they drive, technology they adopt, and brands they wear to the beverages they drink, music they listen to, and language they speak, the HipHop generation influences brands...
Customer Equity: Building and Ma...
Customer Equity provides a unifying framework for measuring customer value the potential profitability of each customer to the company as a financial asset and defines and shows how to implement ...
Channel Champions: How leading c...
If product is no longer king, what is? Companies like Dell Computers, Lexus, WalMart and Amazoncom have found phenomenal success by coming up with the answerchannels The channels by which goods are...
New And Improved Tedlow, Richard S
Product DescriptionTraces the emergence of standardized brandname products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programsFrom Pub...
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