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I'd Rather Be in Charge
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The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing
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The Age of Manipulation: The Con in Confidence, The Sin in Sincere
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
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Principles of Marketing
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
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Effective Frequency : The Relationship Between Frequency and Advertising Effectiveness
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They Laughed When I Sat Down: An Informal History of Advertising in Words and Pictures
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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
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The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
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Marketing: An Introduction
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Ad Women: How They Impact What We Need, Want, and Buy
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Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)
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Lovemarks
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Saatchi & Saatchi: The Inside Story
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