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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly, 8th Edition
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Coca-Cola Girls: An Advertising Art History
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More Secrets of Consulting: The Consultant's Tool Kit
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Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!
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Absolut Book.: The Absolut Vodka Advertising Story
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Marketing
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I'd Rather Be in Charge
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The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing
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The Age of Manipulation: The Con in Confidence, The Sin in Sincere
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
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A Framework for Marketing Management
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Principles of Marketing
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