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I'd Rather Be in Charge
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The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing
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The Age of Manipulation: The Con in Confidence, The Sin in Sincere
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
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A Framework for Marketing Management
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Principles of Marketing
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Ogilvy on Advertising
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
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Effective Frequency : The Relationship Between Frequency and Advertising Effectiveness
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They Laughed When I Sat Down: An Informal History of Advertising in Words and Pictures
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