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Marketing & Consumer Behavior

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22 products

MAIN

Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty

$23.52 - NEW
$29.40 $23.52 - NEW
MAIN

Fascinate: Your 7 Triggers to Persuasion and Captivation

$21.60 - USED LIKE NEW
$28.80 $21.60 - USED LIKE NEW
MAIN

What's the Secret?: To Providing a World-Class Customer Experience

$10.91 - USED LIKE NEW
$14.55 $10.91 - USED LIKE NEW
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

$11.25 - USED LIKE NEW
$15.00 $11.25 - USED LIKE NEW
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X: The Experience When Business Meets Design

$12.75 - USED LIKE NEW
$17.00 $12.75 - USED LIKE NEW
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Jerry Baker's It Pays to Be Cheap!: 1,973 of the Niftiest, Swiftiest, and Thriftiest Secrets on Earth for Spendin' Less and Savin' More on . . . Food, ... Everything! (Jerry Baker's Good Home

$10.69 - USED LIKE NEW
$14.25 $10.69 - USED LIKE NEW
MAIN

The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art

$4.99 - USED VERY GOOD
$14.55 $4.99 - USED VERY GOOD
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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

$28.50 - USED VERY GOOD
$14.25 $28.50 - USED VERY GOOD
MAIN

Customer Devotion: Create wildly passionate customers to dramatically grow your brand

$10.58 - USED GOOD
$14.10 $10.58 - USED GOOD
MAIN

A Human's Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in Control

$18.01 - NEW
$24.01 $18.01 - NEW
MAIN

R.E.D. Marketing: The Three Ingredients of Leading Brands

$19.85 - NEW
$26.47 $19.85 - NEW
MAIN

Pre-Suasion: A Revolutionary Way to Influence and Persuade

$29.70 - NEW
$37.13 $29.70 - NEW
MAIN

Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It

$18.32 - NEW
$22.90 $18.32 - NEW
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

$15.88 - NEW
$19.85 $15.88 - NEW
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The Consumer Society Reader

$13.50 - NEW
$18.00 $13.50 - NEW
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The Long Tail: Why the Future of Business is Selling Less of More

$9.00 - NEW
$12.00 $9.00 - NEW
MAIN

Connections: An Introduction to the Economics of Networks

$22.05 - NEW
$29.40 $22.05 - NEW
MAIN

What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears

$11.34 - NEW
$14.17 $11.34 - NEW
MAIN

Grown Up Digital: How the Net Generation is Changing Your World

$13.82 - USED LIKE NEW
$18.43 $13.82 - USED LIKE NEW
MAIN

Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)

$13.50 - NEW
$18.00 $13.50 - NEW
MAIN

Hooked: How to Build Habit-Forming Products

$12.75 - NEW
$17.00 $12.75 - NEW
MAIN

Instant Appeal: The Eight Primal Factors That Create Blockbuster Success

$26.25 - NEW
$35.00 $26.25 - NEW
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