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12 products

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Profiting from Intellectual Capital: Extracting Value from Innovation

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Captivology: The Science of Capturing People's Attention

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R.E.D. Marketing: The Three Ingredients of Leading Brands

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Marketing to the Affluent

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No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich

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The Consumer Society Reader

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Moments of Truth

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Instant Appeal: The Eight Primal Factors That Create Blockbuster Success

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Innovation: The Five Disciplines for Creating What Customers Want

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Analyzing Decision Making: Metric Conjoint Analysis (Quantitative Applications in the Social Sciences)

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Design and Marketing Of New Products (2nd Edition)

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Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

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Sale price Regular price $19.70 $14.78 - NEW
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