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Profiting from Intellectual Capital: Extracting Value from Innovation
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Captivology: The Science of Capturing People's Attention
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R.E.D. Marketing: The Three Ingredients of Leading Brands
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Marketing to the Affluent
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No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich
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The Consumer Society Reader
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Moments of Truth
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Instant Appeal: The Eight Primal Factors That Create Blockbuster Success
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