Public Relations
Free Publicity: A TV Reporter Shares the Secrets for Getting Covered on the News
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QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
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Crisis Tales: Five Rules for Coping with Crises in Business, Politics, and Life
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Public Relations Writing: The Essentials of Style and Format
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
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