Marketing
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
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Perfect Phrases for Customer Service: Hundreds of Tools, Techniques, and Scripts for Handling Any Situation (Perfect Phrases Series)
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Marketing Fashion, Second edition: Strategy, Branding and Promotion
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Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!
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Differentiate or Die: Survival in Our Era of Killer Competition
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Different: Escaping the Competitive Herd
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Marketing
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How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers
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The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
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The Talent Brand: The Complete Guide to Creating Emotional Employee Buy-In For Your Organization
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Principles of Marketing
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How to Get Clients
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The Age of Manipulation: The Con in Confidence, The Sin in Sincere
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Principles of Marketing
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